ITB Asia launches its MICE Show Asia conference

The inaugural MICE Show Asia conference aims to redefine industry practices and identify new trends that will shape the future of MICE events with ten different themes.

MICE Show Asia is taking place alongside ITB Asia 2019 from October 16 to 18 under the theme “Winning the Hearts of MICE Buyers.”
Over 30 speakers from convention and visitor bureaus, MICE buyers’ organisations, MICE tech companies and start-ups, are discussing topics ranging from event organisation and management, the power of collective intelligence and technological applications to predict trends.

“The mission of MICE Show Asia 2019 is to provide industry suppliers with the insights and strategies to meet ever-evolving buyers’ needs. As the MICE scene grows, there has never been a greater need to bring together industry professionals to share theirknowledgeandperspectives. Our conference sessions are designed to get attendees to rethink how they understand the industry, and gain the ability to set themselves apart,” tells Katrina Leung, Managing Director of Messe Berlin (Singapore).

The show will see top buyers’ partners and MICE industry players, such as BestCities Global Alliance, HelmsBriscoe, Professional Convention Management Association (PCMA), United Networks of International Corporate Events Organizers (UNICEO), come together to speak and share their expertise.

During MICE Show Asia 2019, industry experts are challenging and providing new perspectives on archetypal approaches to the MICE buyer-seller paradigm. “Unconventional thinking: Winning the hearts of MICE buyers” include leaders from Chiba Convention Bureau, Elias Events, Mix – Asia’s Creative Meetings Magazine, Thailand Convention & Exhibition Bureau (TCEB) and The Project Office of the Moscow City Tourism Committee.

Discussions focusing on MICE tech, improving audience engagement and trends forecasting, reducing audience attrition and responding to shifting industry trends will be shared with specialists such as American Express Meetings & Events, Aventri, Cvent, Meetingbox bie Succevo GmbH and PouchNATION.

“I am sharing key trends shaping the meetings and events industry and look at ways to create compelling and engaging meetings, including technology enhancements, event design priorities, and maximizing budgets,” says Kaori Pereyra- Lago, Regional Lead, APAC, Global Business Development & Strategy, American Express Meetings & Events.