European Culture Guide – a valuable source – for the first time at ITB Asia

“Where to go in Europe? The European Culture Guide”, a brand of SIMsKultur, is present at ITB Asia as an excellent source of information and inspiration both for tourism professionals and for their end clients.

With its rich, unique cultural heritage and variety of cultural offerings, Europe is a popular destination for cultural tourists from all over the world. Every seventh tourist comes to Europe for cultural reasons. Cultural trips to Europe have increased by around 30%.

The European Culture Guide is the information platform of European cultural providers, presenting the best cultural sites and events from all over Europe. Festivals, museums, opera houses and theatres, cultural regions and UNESCO World Heritage sites are presented at international trade fairs as well as in print and online media to a wide audience of experts and visitors from all over the world.

SIMsKultur has been successfully present at the ITB Berlin for 8 years with its cultural exchange and is expanding its activities to Asia this year for the first time. Travel professionals are able to take advantage of this opportunity to learn more about culture in Europe and to bene t from the high pro t rates of cultural tourism as well as educational and study trips


Photo: Brandenburg Gate