Approved buyers up 35% in 2019

Building on the success of 2018’s Buyers Programme, this year’s ITB Asia has seen a 35% increase in approved buyers. Buyers are coming from across the world but specifically from high- growth markets such as Southeast Asia, China and India.

“As the leading travel trade show, we want to provide a dynamic and diverse platform for our stakeholders to forge strong business relationships. We are pleased to have attracted a greater number of buyers to this year’s show, specifically from markets which have shown to have huge growth potential in travel and tourism. By working closely with our exhibitors and through the new Elite Partner Programme, we hope to spur more business opportunities for both parties,” said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia.

Under the new Buyers Elite Partner Programme (BEPP) initiative, for every partner that recommends 15 successful buyers to attend the show, ITB Asia will provide complimentary hosting. This gives partners a platform to develop stronger trade ties with recommended buyers and secure more business opportunities together.

ITB Asia has been working closely with industry partners old and new, from the MICE, Corporate and Leisure segments. Corporate partners this year include the Association of Corporate Travel Executives (ACTE), new partner Corporate Travel Management (CTM), and the United Networks of International Corporate Event Organisers (UNICEO). ACTE will be returning with its Corporate Travel Day once more this year, while CTM will be hosting a conference for corporate travel, providing curated content for the corporate buying segment to learn and network with industry leaders.

Larry Lo, Chief Executive Officer of CTM Asia, said, “At CTM, we seek to remain at the forefront of travel management services. We are partnering with ITB Asia this year to showcase how our innovative technology helps us to provide personalised services and a positive return on investment for our customers – an advantage that ensures we stay ahead of the changes that are sweeping the travel sector”.


Photo: Doing business on the show oor – ITB Asia 2018