Zagreb is an increasingly attractive destination for Asian travellers thanks to excellent flight connections and a rich history which gives the Croatian capital a lot of charm.
Zagreb is a concentration of what the Austro-Hungarian Empire used to stand for. The city bears the charm of Croatian hospitality with its little inns and cellars offering traditional Croatian gastronomy and wines. Its old town offers striking similarities with Buda hill in Budapest with its small baroque-style houses and its churches. However, it is far less crowded.
Its 19th century town reflects the grandeur of the Austrian empire. Monuments along its large avenues such as the National Theatre, the Croatian Fine Arts Museum, the University or the Art Pavilion all set along large parks remind us of Vienna. Zagreb is also an interesting destination for art lovers thanks to a large number of local painters and sculptors.
Visitors should also take time to visit Zagreb’s Christmas market, which has been awared several times as “Europe’s Best Christmas Market”.
The Croatian capital is easily accessible for travellers from overseas. The city is one of the few in Central Europe to benefit of a non-stop connection to Asia thanks to Korean Air and also via Istanbul with Turkish Airlines, Lufthansa via Frankfurt or Munich or Austrian Airlines via Vienna.
From a total of 19.7 million foreign tourist arrivals in 2018, 1.4 million overseas travellers visited Zagreb, up by 16.6%. giving the city a market share of 7%. Growth is stimulated by rising numbers from Asia, especially from Korea, Hong Kong, Taiwan, and Japan.
Overseas visitors from Asia come to Zagreb for the cultural, historical and culinary experience that the city has to offer. In the Zagreb countryside, they can enjoy wine routes, biking tours as well as agritourism experiences. Shopping is also turning increasingly popular, especially with the opening of the Designer Outlet Croatia complex in Rugvica, near to the Croatian capital. Next for promotion stands now health tourism destination with spas and thermal sources
> STAND L25 – BASEMENT 2
Photo: Zagreb Ban Jelacic Square in the city