Meeting MICE demand – the right way now under the umbrella of – at ITB Asia to spread the word and “network”

Christopher Lee, Founder of, talks about the recent partnership with, and how the MICE market is evolving from a demand point of view. We asked him to tell us a little more about his organisation, and how he started out in the business.

I’ve been working in the events and entertainment business industry for almost 15 years, servicing hundreds of corporate clients. We started off with simple dinners and dance projects, then slowly moved into other segments such as exhibitions, meetings, conferences, weddings and road shows. Over time, we gained a pool of regular clients who placed their trust in us and asked us to manage their yearly calendars of projects, from sourcing venues to catering services and entertainment.

Nowadays, for venue hiring in Singapore, is emerging as one of the leading online venue marketplaces. There are more than 100 venue space options available on including different restaurants, bars, country clubs, unique venues like karting circuits, Singapore Turf Club and many more. In just a few clicks, be it corporate or individual, one can hire the ideal venue.

Our acquisition by will definitely broaden our canvas and we are really thrilled about this partnership. It is a win for both parties. Our target is to increase the market share by up to 300 event spaces by the end of this year. By 2020, we are hoping to broaden our network to Asia Pacific to cover the needs of corporates as well as individuals to assist them in getting the right venue spaces with our highly compatible products. The events industry is evolving with new technologies and more people are coming in to hire venues and undergo new personalized experiences. All of us at are really eager to be at the lead of these changes.


How hard is it for people to “get things right” when booking for weddings, conferences, parties, product launches, etc., and how do you help?
In general, it can be a real headache. But it is very easy and convenient to use Options available on the platform allow consumers to search for places of their preferences. They can easily search for an appropriate place and it lessens their difficulties in sourcing for good venues. The platform saves the customers from the hassle of calling and getting quotations for venues. Our platform provides the facility of instant booking and consumers can hire venues for their next events.

If consumers are unable to search for their ideal venue online, they can simply ring one of our venue experts and they will provide a list of suitable venues according to their requirements. We are also offering a number of other services, such as anger management activities, bungee jumping, or bike riding for corporate travellers.

What are you seeing as being the key trends in terms of MICE bookings at the moment?
It is quite common for many corporate travellers and individuals to seek distinctive venues for their events as they are moving away from the traditional places such as hotels. Everything is now available online and people can book hotels, rooms and restaurants, but there was no facility that offered a one-stop online venue booking platform. Such a platform can ease the life of many people.

As you are attending ITB Asia, what are the main things you will be looking for at the show?
We will share our platform and are looking forward to partnerships for the growth of our network in the Asia Pacific region.

How important is it for you to network at events like this?
It has great importance for us as it definitely helps us in the growth of our platform. With this opportunity, we will come in direct contact with our partners, or client and we can personally share the benefits and features of our platform.

Photo: Christopher Lee, Founder,