ITB Asia News – Preview edition


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Finding the opportunities

As travel distribution becomes more complex in a challenging market, with competition coming from all angles, at the same time there are opportunities opening-up from others. The industry players opening the gates to success will no doubt be those with the most innovative strategies. These strategies must be based on a clear understanding of industry trends, underlining the vital nature of the keynotes and conferences at ITB Asia.

The conference sessions this year are set to deliver a series of themes, including Corporate Travel, Destination Marketing, Muslim Travel and Travel Technology. Attendees will have the opportunity to experience over 200 sessions led by more than 260 speakers. Alongside this event, ITB Asia 2019 will share the Sands Expo and

Convention Centre at the Marina Bay Sands with its inaugural co-event, MICE Show Asia. At MICE Show Asia, attendees will get to hear about forecasts for the global meeting and events industries in 2020, and how the industry is transforming.

Keynote sessions (outlined on page 7) explore practical applications for businesses to keep pace with technological developments in the travel industry. In particular, the Keynote session on Day Three will also highlight evolving opportunities presented by the new Chinese traveller.

This exceptional knowledge-base, an integral part of ITB Asia, is a not-to-be-missed part of your visit. The goal is to leave with more (mental) baggage than you arrived with – which is okay, as it’s easy to carry!


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Richard Barnes
Editor-in-chief,
ITB Asia News