The Tourism Authority of Thailand (TAT), in collaboration with the Stock Exchange of Thailand, are launching a “CSR & SET in the Local” initiative to inspire more publicly listed Thai companies to join TAT’s sustainable tourism efforts.
It will provide information on packages and Corporate Social Responsibility (CSR) activities for companies or organisations wishing to interact with local communities. It also promotes sustainability through the “CSR & SET in the Local” initiative by focusing on Group FIT, MICE, meetings and the seminar business that is organised in local communities and secondary destinations.
TAT Governor Yuthasak Supasorn, said: “Together with the SET, we want to encourage more companies to play a part in sustainable tourism and community development. By increasing travel demand to local communities and secondary destinations more revenue ffilters down to the grass roots level.
“This is an ongoing effort and key component of the TAT’s Amazing Thailand ‘Go Local’ campaign. One of its most important missions is to promote responsible tourism to 55 secondary destinations around the country.”
Launch activities under the “CSR & SET in the Local” include: “Local Life & Learn” – companies listed on the SET can choose packages that benefit local communities. These range from “Sustainable Development Goals (SDG) Educational Packages” that teach about sustainability according to the UN’s SDGs; “Growing Packages” that focus on human resource development; and “Village Route and Homestay” that promotes tourism to off-the-beaten-path destinations.