Record breaking numbers for ITB Asia 2018

This year’s show registered an 8.9% increase in visitor numbers, reinforcing its position as the leading event for Southeast Asia and beyond.

The 11th edition of ITB Asia was a record-breaking event, organisers have announced, with the event hosting more than 1,000 exhibitors and over 1,000 top-level buyers; and 25,000 business appointments completed.

ITB Asia 2018 welcomed a plethora of new exhibitors as it unveiled its largest exhibitor showcase yet. This included representations from Abu Dhabi, Botswana, Canton Sarajevo, Croatia, Fukuoka, Kansai, Mauritius, Mexico, Papua New Guinea, Poland, Rovaniemi, Slovakia and Ukraine among many others.

An 8.9% increase in visitor numbers was recorded, representing 127 countries, compared to 113 countries at last year’s anniversary event.

Under the overarching theme of “Travel Reimagined”, this year’s conference programme delivered major trends provoking disruption across the travel industry and how companies are innovating to stay ahead. With more than 260 speakers, key industry experts delivered insights at the keynote sessions, as well as focused topics for the MICE and Corporate segment, the Travel and Tech space and Muslim Travel conference sessions which were very well-received.

Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia, said: “Having surpassed last year’s impressive milestone, we have yet again achieved record-breaking numbers as we continue to see the show flourish. As we look forward to next year’s ITB Asia, we continue to build and strengthen our efforts in maintaining ITB Asia as the premier event of the year and the go-to hub for remarkable travel content and inspiring experiences.

“My greatest thanks and appreciation go out to all our supporters across the industry and the teams involved for their endless hard work in making this event happen.” ITB Asia 2019 will be held from 16-18 October 2019 at Sands Expo & Convention Centre, Marina Bay Sands.