“ITB Asia has more than met our expectations”

“At this year’s ITB Asia we led a delegation of the emirate’s key tourism stakeholders, including tour operators, heritage and cultural attractions, destination management companies and Etihad Airways, among others, aiming to highlight Abu Dhabi’s abundant offering.

On the booth, we had representatives of Sheikh Zayed Grand Mosque, which had been voted the world’s second most popular attraction by TripAdvisor. Other stakeholders who will be present include representatives from Louvre Abu Dhabi, Yas experiences, Hala Abu Dhabi and Nirvana Travel & Tourism.

In total, we had 12 stakeholders on the booth and we received a lot of interest during ITB Asia. Throughout the event, we primarily worked to develop strong partnerships and marketing initiatives, which will act to reinforce Abu Dhabi’s reputation as a destination of distinction internationally and leverage its appeal, while building awareness around the emirate’s destination campaign.
ITB Asia has more than met our expectations and we are looking forward to being here again next year and we will aim to bring more stakeholders with us.”


Photo: Anood Khalifa, Asia Paci c Unit Head, Department of Culture and Tourism, Abu Dhabi