“It has been really good being at ITB Asia”

“It has been really good being at ITB Asia, promoting Iceland. We have worked with 15 partners this year at ITB Asia, which includes travel agents, airlines, hotels and transport providers. This is an increase because at last year’s show, we only brought six partners with us. We are amazed that we brought twice as many companies as last year.

We hope that people have started to realize that Iceland is not at the end of the world but conveniently located, with highly developed destinations offering top of the line activities along with high quality culinary experiences.

Iceland is well located geographically, with regular visitors from the USA and Europe. Here at ITB Asia, we have been looking to attract buyers from across the region, including China and Japan.

We are looking to introduce Iceland as a whole year destination for the adventurous traveller.
Tourism in Iceland is doing very well – international visitors have increased year-on-year since 2014 and numbers are now 20% up on where they were in 2010.
ITB Asia has given Promote Iceland an opportunity to spread positive messages about the tourism market in the country.
We look forward to returning to ITB Asia in 2019, such is its importance. Being one of the key events in this part of the world, we see ITB Asia as an excellent place to reach out to many markets at once.”


Photo : Katarzyna Maria Dygul | Manager, Visit Iceland & Creative Industries, Promote Iceland