Travel tech tops agenda @ ITB Asia

With technology driving business efficiencies and adding value to the offering of savvy travel businesses, this year’s ITB Asia has, more than ever, been focussed on what’s hot in the tech world.

As a partner at the MICE & Corporate Hub, Troovo, a leading Robotic Process Automation solutions provider, joined ITB Asia to tackle the positive impact of virtualisation and robotics for the travel industry. Exploring the endless possibilities of the virtual world and utilising them to expand the possibilities of the actual world, Troovo provides solutions on virtual payments, automating workflow and simplifying data process in corporations. As a strong believer in automation to enable greater productivity and higher profitability, Troovo’s Co-Founder and CEO, Kurt Knackstedt, hosted a one-hour session yesterday to discuss how we can take away the laborious task of data entry and grunt work of processing travel and payment transactions. Sharing further insights, he drew on his experience which spans over 20 years and 4 continents, across technology, travel, procurement, leadership and marketing roles at multinationals, start-ups and his own consulting business.

Knackstedt says Troovo is excited to be a part of ITB Asia, as the Asian region is rapidly pushing ahead with new technologies and strategies for travel: “As a technology company also driving a new direction for the industry, it’s key for us at Troovo to help shape and lead the discussion about why travel needs to continue to embrace disruption and new ideas to keep our industry fresh and forward-thinking”;

Impressive growth in the travel industry has been a result of travel tech start-ups launching and the speed of innovation in travel technology. According to “The State of Travel Start-ups 2017”, there were 1,497 digital start-ups around the globe which attracted nearly US$62 bn in funding, almost double from the previous year. Technology in travel is thus growing fast and rapidly changing the way in which we travel. Taking 8% of global travel tech share, China has accounted for over a quarter of funding to the travel tech industry since 2013.

Top technology and travel companies from across the globe, including Booking.com, Egencia, Fliggy, Hotelbeds Group, Kayak, Microsoft, Sabre, SITA, Skyscanner, Tencent, Travelport and Tujia have joined this year’s show with senior representatives, from Vice President to C-Level, on the stage talking about which technologies will truly transform travel.


Photo:  Kurt Knackstedt, Co-Founder and CEO, Troovo