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Asia’s “home of the industry”
The ITB Asia brand continues to march forward and this year’s 11th edition of the show has once again reinforced its essential nature. Central to the success of ITB Asia are the organisers’ attempts to keep the show fresh with the development of new areas or zones.
Among the innovations that Messe Berlin (Singapore) has brought to this show is the launch of a dedicated Muslim Pavilion, including the Muslim Travel Showcase. It is highly encouraging also that countries such as Thailand, Japan and Korea are starting to target the Muslim travel segment, developing products tailored to the needs of Muslim travellers. Globally, a number of travel companies are leading the way in Halal tourism by offering unique experiences to Muslim travellers, but travel agents and hoteliers still have a lot to do to accommodate all groups.
Walking around the halls, it’s been inspiring to see so much active dialogue and stands bursting at the scenes as buyers seek out the latest news and ideas from exhibitors.
ITB Asia has truly found a place in the industry’s heart.
Simon King – Associate Editor