By 2020, it is expected that there will be 156 million Muslim travellers, growing nearly 30% since 2016, according to data from ecommerce IQ. By 2026, the estimated total purchase by Muslim travellers is expected to rise to US$ 300bn – more than double in volume over a decade.
The third Halal in Travel Asia Summit, held yesterday, focused on the key theme of “Innovation & Technology in the Muslim Travel Space”. The conference kicked off with the official release of the Mastercard-Halal Trip Digital Muslim Travel Report (DMTR) 2018, which revealed the latest insights and in-depth analysis into the Muslim travel market and behaviours when it comes to trip planning research and engagement in the digital space.
Every day at the show, the dedicated Muslim Travel Hub is offering panels, showcases and important discussions on Halal travel.
Key topics covered include how to attract Muslim travellers to destinations throughout the year, how to further develop the growing Muslim travel market, and develop Muslim-friendly travel packages.
Supplementing this and located in the same area is the Muslim Travel Pavilion, dedicated to exhibitors that offer Muslim travel products and services. The Pavilion is playing host to various talks on how to win over millions of Muslim visitors, happy trails with travel apps and addressing Muslim traveller anxieties.
Mikhail Goh, CEO of Have Halal, Will Travel, ITB Asia’s key partner, says: “We have an unparalleled view of the changing Muslim travel market and we’re excited to share these insights to help drive change and shape the future of the Muslim travel market.”
ITB Asia’s Muslim Travel Hub is hosting various showcases from Indonesia, Japan and Turkey, looking at topics such as “Targeting US$126 bn Muslim tourism market with cultural changes” from Indonesia, “Making Muslims feel at home” from Japan, and “Travelling in style” from Turkey.