Minister officially opens ITB Asia

Singapore “delighted” to host Asia’s leading travel trade show

ITB Asia was officially opened yesterday morning by Chee Hong Tat, Singapore’s Senior Minister of State, Ministry of Trade & Industry, Ministry of Education.
Speaking in front of a VIP audience that included Melissa Ow, Acting Chief Executive, Singapore Tourism Board, and Dr Christian Göke, CEO, Messe Berlin.

Mr Chee welcomed all participants to ITB Asia and stated that Singapore is delighted to host such a leading event. Chee said the Government’s overall tourism strategy includes investing in quality attractions and reinventing Singapore’s offerings. He also mentioned that a streamlined procedure for tourist guide licence applications will be launched in the second quarter of next year.

Chee also announced plans to “reshape” the island of Sentosa to provide more scope for new attractions and investments. The minister spoke about the Island’s status as a major tourism attraction in Singapore, highlighting its need to remain competitive by constantly rejuvenating itself. Sentosa currently welcomes around 19-million tourists annually, and was under the spotlight in June when it hosted the Trump- Kim summit.

After the ribbon cutting ceremony, Chee, Ow and Göke were taken on a VIP guided tour of the show, stopping at many stands along the way. One of the first stands to be stopped at what was that of Abu Dhabi, where the group was given an insight into the emirate’s tourism offering. The next stops were Turkey, Indonesia and Thailand, followed by a long stop at the Singapore stand.


Photo : Ms Melissa Ow, Acting Chief Executive, Singapore Tourism Board; Mr Chee Hong Tat, Senior Minister of State, Ministry of Trade & Industry, Ministry of Education, Singapore; Dr Christian Göke, CEO, Messe Berlin GmbH