Korea promotes MICE offering

Korea MICE Bureau (KMB), under the Korea Tourism Organisation, is present at ITB Asia promoting Korea as a premier business events destination

The organisation provides planners with information and assistance for the successful planning and hosting of international conventions, corporate meetings, incentive tours, and other business events.

An example was the recent FISM Korea 2018, the World Championship of Magic, which welcomed 3,000 magicians. The event took place from July 9-13 and with the support of the Korea MICE Bureau, digital banners welcomed delegates arriving at Incheon International Airport. In addition, delegates enjoyed cultural experience programmes such as participating in a Korean traditional tea ceremony, making a Korean fan, and wearing the traditional Korean hanbok costume at the on-site tourism information booth. The KTO’s efforts to diversify its source markets for incentive groups is starting to bear fruit.

Thailand’s global gas company, PTT Public Co, is bringing a large-scale incentive group to Korea this year. The 1,312-strong group is visiting South Korea in batches, with the first descending on the destination on September 2, and the rest continuing through to December 3. The first batch experienced a five-day itinerary, where participants visited attractions in Seoul and Busan, such as Haedong Yonggungsa Temple, Jagalchi Fish Market and Gamcheon Cultural Village in the latter destination.



The Korea International Exhibition & Convention Centre (KINTEX), in the Gyeonggi Province, opened its doors in April 2003 as part of efforts to help globalise South Korea’s meetings industry.

The facility further expanded its capabilities with the addition of a second exhibition centre on the premises in September 2011. Today, KINTEX boasts a total indoor meeting space of over 100,000 sq m, suitable for conventions, exhibitions, and many other kinds of functions.
It not only makes significant contributions to MICE industry growth, but also provides an environmentally-friendly venue for events that is powered by various forms of renewable energy.

International event rooms are equipped with simultaneous interpretation systems across the grand ballroom, both exhibition centres and the event hall.