Laos is officially launching a reconfigured destination web platform at ITB Asia, in cooperation with the Ministry of Information, Culture and Tourism and the Mekong Tourism Coordinating Office (MTCO).
The target is to make the destination more attractive for potential travellers as the reshaped web platform will be more modern and user-friendly. “Inspiring Laos” will regroup stories, features and travel experiences about the country.
“We are pleased to cooperate with Tourism Laos in launching the travel platform “Inspiring Laos”. Such a project will be inspirational for tourism players as well as the various tourism regions in Lao PDR”, explains MTCO Executive Director Jens Thraenhart.
“We are excited to leverage our social commerce technology. We believe that “Inspiring Laos” will enable small operators to encourage travellers to share their experiences via social media resulting in increased exposure and sales,” adds Thraenhart.
“Inspiring Laos” was built thanks to a working partnership between Tourism Laos and the MTCO, and is driven by cutting-edge social commerce management system ENWOKE.
Beyond promoting destinations and experiences, “Inspiring Laos” will also drive exposure and bookings to existing businesses in the country, especially to smaller travel operators.
“We recognise that Laos travel experiences are only possible thanks to the hard work of the many small and medium-sized enterprises, accommodation providers, restaurants, tour operators, shops and attractions,” explains Sounh Manivong, Director General of the Tourism Marketing Department with Tourism Laos.
One of Tourism Laos’ targets is to spread tourism bene ts to secondary destinations in a bid to mitigate the risk of over-tourism in prime areas. “Inspiring Laos” was built to assist this effort by encouraging travellers to quickly and easily share experiences of second-tier destinations and experiences that may not have the big marketing budgets of other more prominent destinations.
Visitors of “Inspiring Laos” will be able to plan their entire trip to Laos as the platform offers all the necessary information with travellers able to search for destinations and experiences by “region” and “area of interest”
Photo: Jens Thraenhart, Executive Director, Mekong Tourism Coordinating Office (MTCO)