Klook targets growth through use of online technology

The online platform is expanding into the United States and Europe

Founded in 2014, Klook is one of the world’s leading travel, activities and services booking platforms. We asked Chuan Sheng Soong, General Manager, SEA Region, Klook to tell us more about the company’s development plans.

Klook has already raised US$300m to date, supported by world- renowned investors such as Sequoia Capital, TCV, Matrix Partners, and Goldman Sachs, making Klook the most-funded company in the tours and activities sector. Klook currently has more than 800 employees across 16 offices worldwide. Klook is now actively expanding its footprint into the USA and Europe, with offices in both London and Amsterdam having already been set up, with plans to set up offices in the USA as well.

What will you be talking about in your presentation at the ITB Asia conference?
I will discuss the topic “From offline market to online: Digitizing the supply in the tours and activities space”, which covers how technology can help and provide solutions for the fragmentation of supply in the sector.

What do you see as being the most important trends at the moment in tours and activities?
Mobile technology has been one of the most crucial elements in the development of the tours andactivities sector, with more than 70% of Klook’s customers booking via mobile devices, according to our data. Companies like us are helping suppliers to go from offline to online so that they can capitalise on the current trends of customers booking online and on mobile.

ACCORDING TO OUR DATA, MORE THAN 70% OF OUR USERS PURCHASE KLOOK ACTIVITIES/ SERVICES ON MOBILE.

What are the main trends you are seeing in terms of consumer demand?
Travellers are now looking for photogenic and instagrammable spots to hop on the current trends on social media so that they don’t experience FOMO (fear of missing out). They are eager to explore different and unique destinations so that they can take photos and show off to their peers on social media. Asian travellers are getting more tech-savvy and tend to make their travel bookings on mobile devices. There is also a growing trend of in-destination bookings, where travellers purchase or book activities and services only after they arrive at their destination, further increasing the demand for booking on mobile. According to our data, more than 70% of our users purchase Klook activities/ services on mobile.

What are you hoping to gain from this year’s ITB Asia?
We are hoping to expand and deepen our partnerships with travel services merchants across the world, as well as join hands with these merchants to reach broader audiences in a more efficient way. ITB Asia is an important event for us to meet with different business partners and suppliers. As Klook is the pioneer in the tours and activities space, especially in the SEA region, ITB Asia is a great opportunity for us to further showcase our strengths as well as the possibilities that we could bring to the market.

STAND No.G44

FROM OFFLINE MARKET TO ONLINE: DIGITIZING THE SUPPLY IN TOURS AND ACTIVITIES SPACE

Wednesday, October 17, 2018
3:00 pm – 3:30 pm
Location: Travel & Tech Hub


Photo: Chuan Sheng Soong, General Manager, SEA Region, Klook