ITB Asia unveils extensive conference programme

More than 200 industry heavyweights set to speak

Under the conference theme “Travel Reimagined”, ITB Asia 2018 showcases an extensive programme of presentations and discussions by industry heavyweights from the travel and tourism sector.

The conference brings together more than 260 speakers delivering over 200 hours of discussions to offer a well- rounded experience where industry leaders will network and discover the future of travel.

Key industry leaders are providing insights on major trends provoking disruption across the travel industry and how they are innovating to stay ahead.

“We have a spectacular line-up for this year’s conference on six stages and a rich and varied content programme. This year also sees the launch of several new initiatives including a new MICE and Corporate Hub, a MICE tech showcase and a new Muslim Travel Pavilion. This is a significant increase in exhibitor and speaker numbers and in the breadth of material being showcased at ITB Asia,” commented Katrina Leung, Managing Director of Messe Berlin (Singapore), organiser of ITB Asia. To kick off the show, global leaders from Google, Microsoft and Ctrip provide insights on the major trends that will drive change and transformation within the travel industry, setting the tone of the overall show this year. This will continue Thursday where ITB Asia 2018 will host the keynote panel session on the future of travel distribution with insights from leading OTAs and intermediaries on how they are innovating to stay ahead. Friday will then see a dedicated session on the Chinese market as the panel explores the ways to win over Chinese travellers and Chinese millennials today.

The Knowledge Theatre will explore topics which are defining and challenging the travel industry today, tomorrow as well as into the future; the Presentation Hub will showcase the latest insights and global best practices in destination marketing.