ITB Asia will see a record number of top-line trade visitors at this year’s show, with over 1,000 approved buyers set to attend, a 12% increase on last year.
Organisers say the top 10 source markets for buyers from the Asia Pacific region include China, Oceania, India, Singapore, Malaysia, Philippines, Japan, South Korea, Indonesia and Thailand.
ITB Asia has been working closely with new industry partners to bring in a fresh pool of buyers to the show via the Buyers Programme. New corporate partners on the Buyers Programme this year include JW Marriott Singapore South Beach, InterContinental Hotels Group, Far East Hospitality, Caissa and Singapore Airlines, to name a few.
The show has also collaborated with leading travel associations in the region including Association of Corporate Travel Executives (ACTE), The Federation of ASEAN Travel Associations (FATA), Korea MICE Association, and Taiwan Convention & Exhibition Association. Confirmed associations under FATA include the Association of Thai Travel Agents, Malaysian Association of Tour Travel Agents, Association of Travel Agents Indonesia and Thai Travel Agents Association.
Dedicated content tailored for the MICE and corporate segment will be featured at the MICE & Corporate Hub, and this allows for MICE and corporate buyers and exhibitors to meet and network. On the other hand, exhibitors and targeted buyer segments can gather and engage with potential business partners at the MICE & Corporate Speed Networking.
ITB Asia has also been working in partnership with ACTE, the leading corporate travel association, which has recommended its pool of corporate buyers to the show. ACTE will be hosting a one-day conference at ITB Asia with curated content for the corporate buying segment to learn and network with industry leaders.
Buyers at ITB Asia typically have high purchasing power with more than 40% of buyers making purchases of between US$500,000 – US$1 million, and 20% of buyers spending more than US$1 million.