Strong interest in APAC outbound to Mexico in 2018

During January through June of 2018, Mexico welcomed 20.6 million international tourists, a 7.3% increase over the same period in 2017. The country welcomed 39.3 million foreign visitors in 2017, representing a 12% increase over 2016. International visitor spend in 2017 was US$21.3 bn.

Mexico’s presence at ITB Asia is underpinned by the fact that the region of Asia-Pacific is a very important for the nation. Tourists from Asia-Pacific are attracted by Mexico´s culture, UNESCO World Heritage Sites, outstanding beaches, unique experiences and the hospitality of its people. Mexico City, Cancun, Riviera Maya, Yucatan, Guanajuato, Puebla Oaxaca and Los Cabos are the most soughtafter destinations by visitors from Asia-Pacific who stay in Mexico an average of eight nights. Visitors from Asia-Pacific can travel to Mexico via Japan, China, Korea, Europe or North America.

A friendly, welcoming country for global travelers, Mexico is currently the 6th most visited country in the world. Tourism has always been an engine for growth and a creator of opportunities in this nation. Mexico has a wide variety of tourism products including sun and beach, romance, adventure and nature, medical and wellness, cruises, culture, high-impact events, luxury, sustainability and gastronomy.

Mexico is the country with the largest number of UNESCO World Heritage Sites in the American Continent with 35 sites. Mexico has 9 Intangible Cultural Heritages by UNESCO including Mexican Traditional Cuisine, Mariachi, Papantla flyers, among others. Mexico City itself has 5 UNESCO World Heritage Sites. Mexico has more than 30,000 archeological sites.

The global campaign, “Mexico, A World of Its Own” invite travelers to immerse themselves in the culture, landscapes, and gastronomy of this special country. The “A World of Its Own” positioning highlights the sheer scale and diversity of Mexico’s tourism offering.

By telling rich stories about the experiences Mexico offers across its destinations to a wide variety of travelers, the campaign will build upon Mexico’s recognized positioning as a mega-destination.

> STAND No. 32