ITB Asia 2018 reimagines travel with an extensive conference programme
Under the conference theme “Travel Reimagined”, ITB Asia 2018 will showcase an extensive programme of key presentations and discussions by industry heavyweights from the travel and tourism sector.
The conference will bring together 200 speakers delivering over 200 hours of discussion to offer a well-rounded experience where industry leaders will network and discover the future of travel.
Key industry leaders will be providing insights on major trends that are provoking disruption across the travel industry and how they are innovating to stay ahead. Set to host over 1,000 exhibitors this year, ITB Asia 2018 is attracting top decision makers from across the travel industry in Asia-Paci c and beyond.
“We have a spectacular line- up for this year’s conference on six stages and a rich and varied content programme. This year also sees the launch of several new initiatives including a new MICE and Corporate Hub, a MICE tech showcase and a new Muslim Travel Pavilion. This is a significant increase in exhibitor and speaker numbers and in the breadth of material being showcased at ITB Asia. We look forward to welcoming delegates to this year’s widely anticipated event,” commented Katrina Leung, Managing Director of Messe Berlin (Singapore), organiser of ITB Asia.
To kick off the show, global leaders from Google, Microsoft and Ctrip will provide insights on the major trends that will drive change and transformation within the travel industry, setting the tone of the overall show this year. This will continue to day two where ITB Asia 2018 will host the keynote panel session on the future of travel distribution with insights from leading OTAs and intermediaries on how they are innovating to stay ahead. Day three will then see a dedicated session on the Chinese market as the panel explores the ways to win over Chinese travellers and Chinese millennials today.
KNOWLEDGE THEATRE TO BE MOST POPULAR THEATRE AT SHOW
As the most popular and leading conference theatre of the entire ITB Asia event, the Knowledge Theatre will explore topics which are defining and challenging our travel industry today, tomorrow as well as into the future. Getting to the heart of today’s complex travel issues, a series of talks on the vision and outlook for the industry given by top leaders and most creative minds will also be hosted here.
PRESENTATION HUB TO SHOWCASE BEST PRACTICES IN DESTINATION MARKETING
Welcoming creative leaders and thinkers from leading travel brands and media agencies, ITB Asia 2018’s Presentation Hub will shape up three days of rich content, showcasing the latest insights and global best practices in destination marketing. The stage will explore innovation in destination marketing, helping creative marketeers to promote their destinations worldwide through a discussion on the use of social media channels in line with new travel trends.
STRONG GLOBAL SUPPORT FROM MICE & CORPORATE PARTNERS
Corporate and MICE participants at ITB Asia have grown tremendously in the past years. To reflect this strong support and increased focus in these areas, ITB Asia will launch new initiatives for the MICE and corporate segments, gathering industry leaders from within the MICE sector at the show. Confirmed partners and speakers include Airbnb for Work, CWT Meetings & Events, site and Troovo, to name a few.
Among the new initiatives will be the launch of a new MICE Tech Showcase which will feature some of the most exciting innovations helping to solve today’s complex issues in the MICE industry.
TRAVEL & TECH TO BE FOCUS OF ITB ASIA 2018 KEYNOTES
This year, ITB Asia will look forward to the disruptors and game-changers that are shifting the traditional modes of thinking in the travel industry, looking at the impact of new generation technology on tourism. This exploration includes the growing role of Artificial Intelligence (AI), robotics and blockchain in the travel industry in time to come.
NEW MUSLIM TRAVEL PAVILION AND THIRD HALAL IN TRAVEL ASIA SUMMIT
Set to deliver an unrivalled conference, ITB Asia will launch a newly dedicated Muslim Travel Hub and Pavilion to capture the US$180 bn Muslim travel market. For the three full days, the dedicated Muslim Travel Pavilion will offer important panel discussions and showcases on Halal travel. Supplementing this will be the Muslim Travel Pavilion, dedicated to exhibitors that offer Muslim travel products and services.