Making meaningful connections

AI, biometrics and blockchain set to dominate discussions at ITB Asia 2018

Speakers from leading tech firms will be present at ITB Asia to demonstrate how emerging and innovative tech can offer meaningful connections between travel brands and customers for true ROI.

At this year’s show, delegates will gain insights into what the future holds for the leisure, the MICE and corporate travel sectors and the industry’s biggest challenges that can effectively be resolved through new tech.

Impressive growth in the travel industry has indeed been a result of travel tech start-ups launching and the speed of innovation in travel technology. According to “The State of Travel Start-ups 2017”, there were 1,497 digital start-ups around the globe which attracted nearly US$62bn in funding, almost double the previous year.

Technology in travel is thus growing fast and rapidly changing the way in which we travel. Taking 8% of global travel tech share, China has accounted for over a quarter of funding to the travel tech industry since 2013.2 In light of this, ITB Asia will be hosting a series of talks on travel technologies which will take place at the Travel & Tech Hub, allowing delegates to immerse in the game-changing technology that is progressing travel, meetings and business.

Top technology and travel companies across the globe, including Booking.com, Egencia, Fliggy, Hotelbeds Group, KAYAK, Microsoft, Sabre, SITA, Skyscanner, Tencent, Travelport and Tujia will be joining the show with senior representatives, from Vice President to C-Level, on the stage talking about which technologies will truly transform travel. The show’s agenda will be dominated by discussions from AI to virtual reality (VR), biometrics, blockchain and robotics utilising case study examples and practical application in travel management, business travel, hotel operations, travel photography, and dining experience etc.

Launching the new MICE Tech Showcase, the conference will feature innovations that will help solve today’s complex issues in the MICE industry.

This year, ITB Asia is proud to join hands with Asian Development Bank with the Mekong Innovative Start-up Tourism (MIST), Innovel Travel Tech, Skift and Troovo as the representative. Skift will be hosting a session at the Knowledge Theatre on ‘Post Experience Economy: Innovators At The Edge of Travel’. This new term, the ‘Post Experience Economy’ will look at the travel economy where everyone is already marketing experiences and smart innovators are thinking about the post-experience economy.

As a partner at the MICE & Corporate Hub, Troovo, a leading Robotic Process Automation solutions provider, will join ITB Asia to tackle the positive impact of virtualisation and robotics for the travel industry. Exploring the endless possibilities of the virtual world and utilising them to expand the possibilities of the actual world, Troovo provides solutions on virtual payments, automating workflow and simplifying data process in corporations. As a strong believer in automation to enable greater productivity and higher pro tability, Troovo’s Co-Founder and CEO, Kurt Knackstedt, will host a one-hour session on 18 October to discuss how we can take away the laborious task of data entry and grunt work of processing travel and payment transactions.