iVvy partners with Ideas to help meetings and event venues maximize revenue

iVvy is present at ITB Asia this year supporting a new partnership with IDeaS Revenue Solutions to bring powerful meetings and events revenue management capabilities to iVvy clients.

Through the strategic integration between iVvy’s end-to-end groups and events management technology and the Smart Space by IDeaS strategy tool, hotels and groups using the iVvy platform will have “unparalleled visibility” into group business trend data, business performance, and competitive positioning trends. Smart Space creates a connection between revenue managers and event sales managers, seamlessly pulling data from other sales tools to strategically manage meetings and event functions, allowing hoteliers to create ideal pricing scenarios to enhance strategic decisions, capture forecasts, and increase revenue.

iVvy CEO Lauren Hall explains, “We are always looking for ways to help our clients be more successful and adding the enhanced capabilities of Smart Space by IDeaS was an obvious complement to our unique solution. The need for hotel and event managers to understand the impact of group business is critical to profitability and efficiency. We’re excited to see the potential of this partnership with IDeaS and look forward to pushing the technology — and our industry — even further”.

> STAND No. R28