ITB Asia News – Preview edition

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Knowledge is power

ITB Asia has firmly established itself as the B2B trade show and conference for the travel industry in the Asia Pacific region – and this year’s event looks set to be another record-breaker with more than 1,000 exhibitors.

Central to ITB Asia is the strong conference programme, which this year is taking place across six stages. Organisers have assembled a varied programme, which includes several new initiatives.

Kicking off the show on Wednesday, October 17, global leaders from Google, Microsoft and Ctrip will provide insights on the major trends that will drive change and transformation within the travel industry. On days two and three, keynote panel sessions will look at the future of travel distribution, with insights from leading OTAs and intermediaries on how they are innovating to stay ahead, as well as a close-up look at the Chinese market – with ways to win over Chinese travellers and Chinese millennials.

Indeed, as distribution becomes more complex, with competition coming from new angles, and, at the same time, opportunities opening-up from others, those opening the gates to success will be the ones with the most innovative strategies, based (hopefully) in part on what they might learn at ITB Asia. The information will be there. Its wise use will be the key.

Simon King – Associate Editor